As Executive Vice President & Chief Retail Creative Officer at Ralph Lauren, Alfredo Paredes is the person responsible with guiding the creation of the company’s famously evocative environments (which translates into everything from store design to product presentation)…RL’s newest collection, Desert Modern, is inspired by the vast beauty of the Western frontier…many of the fabrics and textures in this collection are echoed in Alfredo’s NYC penthouse…sumptuous suede upholstery, calming earth tones, and warm woods unite…I’m especially fond of the accessories and tableware…clean lines and natural materials feel fresh and ready for spring…enjoy!
photos from Ralph Lauren
a thoughtful eye 